CEO Profile

It's truly enlightening to witness the energy, clear vision, and unwavering conviction of someone like Mr. Nitin Aggarwal, the CEO of Prayag, who has revolutionized the Indian Brassware and Ceramicware market in his own unique way.
In 2000, Mr. Nitin Aggarwal, a Mechanical Engineer from Bangalore University, embarked on a transformative journey by joining his father's business. Equipped with strategic acumen and exceptional management skills, he rapidly elevated the company’s status and was honored with the prestigious Young Entrepreneur Award in 2009 by the Indian Achievers Podium covered in 4ps among India’s generation next. Also adding to his achievements are accolades like “Star Brands” in 2010, “Rising Star” in 2012, “Most promising Brand” in 2013, “The Admired Brand of India” in 2014-15 & “The World’s Greatest Brands 2015 Asia & GCC”.
It is under his leadership that the company has achieved unprecedented growth, expanded its horizons and strengthened its brand value, as a leader in this segment.
Since 2006, when Prayag offered just 150 product SKUs, the company has experienced remarkable growth, expanding to over 4500 SKUs today.... According to Mr. Aggarwal, "Our in-depth expertise and experience have been shaped by our direct engagement with the industry." Currently, Prayag boasts a nationwide network of more than 15,000 distributors and dealers. To achieve this, Mr. Aggarwal expanded his team to over 1,600 employees, driven by a vision that extends even further.
Under Mr. Aggarwal’s visionary leadership, the company transitioned from serving government and institutional clients to making a significant impact in the retail sector. He spearheaded the launch of Prayag, a prominent brand in the competitive Ceramic ware and Plumbing solutions market. His comprehensive management approach, encompassing production, finance, and marketing, has been crucial to Prayag’s success. His efforts have been bolstered by the support of his younger brother, Mr. Deepak Aggarwal.
Mr. Aggarwal’s vision extends beyond national boundaries. Prayag’s products are now exported to the Middle East, Sri Lanka, and other regions, reflecting his commitment to global expansion. His leadership is characterized by a dedication to motivating and inspiring his employees, whom he considers an extended family. This inclusive philosophy fosters a positive work environment where employees participate in celebrations and benefit from wellness programs, including meditation and yoga sessions, to support their mental and physical well-being.
In addition to his business achievements, Mr. Aggarwal actively promotes national causes, such as water conservation and reducing plastic usage. Through Prayag’s social media campaigns, he raises awareness about water-saving practices and emphasizes the importance of this vital resource. His company also integrates advanced technology in its products to ensure leak-proof designs, contributing to environmental sustainability. Not only had this he worked on a ground level. Mr. Aggarwal manages a charitable trust that offers free Homeopathic and Allopathic medicines to patients under the care of qualified doctors. Recognizing the value of education, he also established a kindergarten for underprivileged children. His contributions extend beyond these efforts, reflecting his commitment to societal betterment in many ways.
A passionate sports enthusiast, Mr. Aggarwal has made significant contributions to sports sponsorship. Prayag has been the title sponsor for the India-Zimbabwe cricket series for two years and has supported various teams in major leagues, including the IPL's Kings XI Punjab, Patna Pirates, Delhi Dynamos in the ISL, Delhi Waveriders in the IHL, and Mumbai in the Pro Kabaddi League. His involvement in sports sponsorship reflects his dedication to nurturing athletic talent and promoting sports at multiple levels.
Mr. Aggarwal remains remarkably humble and grounded, attributing Prayag India's success to the tireless efforts of his father, Mr. V.K. Aggarwal. "My father has been the driving force behind the organization. He was the one who encouraged me to pursue expansions," Mr. Aggarwal acknowledges with conviction.
In summary, Mr. Nitin Aggarwal’s dynamic leadership and forward-thinking vision have solidified Prayag’s position as a leading brand while demonstrating his commitment to employee welfare, environmental sustainability, and sports development.